From Jon Konrath: Your Book Marketing Plan Won’t Work
The catchall go-to for all authors. You have two Facebook pages, a personal one and a public one. You’re on Twitter. You’re on Instagram and Tumblr and Pinterest and Flickr and Reddit and 4chan and 8chan and Kboards and Goodreads and Blogger and you are constantly posting new and interesting content because you’re smart enough to know that yelling “BUY MY BOOK!” doesn’t sell anything.
Guess what? Posting new and interesting content doesn’t sell anything either.
When was the last time you actually bought anything because someone liked it on Facebook? Or retweeted a product link?
Your social media isn’t going to sell much for you. This blog gets millions of hits a year. You’re one of them.
How many books of mine have you bought? Can you name any? What’s the latest one?
Then, more usefully, this:
It is possible to improve your luck and sell a bit more than random chance.
While I’ve poo-pooed all of the above strategies, they aren’t all entirely bad. None are a magic bullet. None will guarantee sales. But if used cautiously, in moderation, you can give your sales an occasional boost.
Here are the things you need to do, in order of importance. …
Number one is: write a lot of books. Click through, if you like, to see what else Konrath recommends.