[T]he combination of the Amazon Go app, a turnstile at the entrance/exit, deep learning and sensors all enable a cashier-less, counter-less checkout experience for the consumer. When said consumer leaves the store, the items she purchased will be charged to her Amazon account, and a digital receipt will itemize all of what she bought.
Click through and read the whole thing for an explanation of how this works.
I’m pretty pleased with the self-check-out lanes at stores now, but I can see a rapid and painless transition to Amazon’s no-check-out-at-all model. Painless as far as the consumer is concerned, I mean. What an idea.
I will add that one biiig reason this post caught my attention is that after my REALLY REALLY ANNOYING recent experiences trying to get someone at AT&T to talk to me — rather than their utterly useless automated system — I would LOVE to see Amazon eat phone companies for lunch. LOVE IT. This is perhaps not the attitude many extant companies would prefer their customers to have, so let me suggest that such companies might consider IMPROVING THEIR EXPLETIVE-DELETED CUSTOMER SERVICE in order to forestall a stampede of customers the minute another option becomes available.
I never did get through to AT&T, btw. But the problem with my phone line might have fixed itself, so I guess maybe someone else with more patience or skill managed to actually inform AT&T that there was a problem. Whoever that person was, I’m grateful to them.
I suppose the way to drag this post back around to the ostensible point is to add: I wonder if Schnooks and so on are planning to at least develop a ready-to-deploy technology of their own or whether they plan to just roll over and die if Amazon’s new model proves out? I don’t think existing companies are usually very good at innovation, but we’ll see.